It took me a aback a little to see advertisements expressing an implicit opinion. From what I always understood about marketing you want to appeal to the greatest amount of people without ostracizing potential customers. But it seems Manhattan Mini Storage's credo is "Find your audience and get chummy".
It took me a few moments to see the logic in this sort of advertising. It's simple enough. The majority of people who need storage are probably twenty somethings who have apartments too small to really fit anything(considering New York's price for apartment's per square foot is one of the highest in the world). And it just so happens that majority of people in this demographic happen to be liberals. Now this may not encompass their total potential audience, but they chose to edge out the competition for this specific group by posting a slew of advertisements that are both opinionated and risque. While the advertisements will almost certainly offend some people and hit too close to home, it also grabs attention and isn't that the point?
I enjoy the idea that advertisements can be personal and nudge you with a joke the way a friend would, while also getting the word out about the business. New yorkers have a specific sense of humor, they've seen it all and done it all, and they won't acknowledge an ad unless it's saying something they didn't expect. I commend this marketing group for taking a risk and trying an approach that seems to have me and many other New Yorkers at the very least a bit amused.
Take a look at some of the other postings and remember it is just marketing , not propaganda.
